Looking to the future as LloydsDirect

Benoit Machefer, CEO of LloydsDirect (formerly Echo)

6 July 2021

Today, we’re changing our name from Echo to LloydsDirect.

Since 2015, we’ve been helping people order, track and get reminders for their NHS prescriptions, all in one place. And get their medicine delivered, for free.

When we joined the LloydsPharmacy family in 2019, we saw it as a chance to build an even better pharmacy experience. One that didn’t make people choose between online and their local pharmacy, but instead gave them both.

Today, we’re an online pharmacy that’s local, too. We deliver the best of digital and community pharmacy – direct to half a million people. And it’s time our name reflected this.

But although our name is changing, our mission is the same. We’re still making NHS prescriptions simple for everyone.

We’ve grown beyond online pharmacy

In the last year alone, the number of people using our service has more than doubled. We’ve delivered more than 12 million packets of medicine, saving over 3.7 million trips to the pharmacy.

But while medicine delivery can be a lifesaver, sometimes you might want to visit a pharmacy in person. That’s why we now offer collection at over 1,000 LloydsPharmacy branches. So you always have the choice of seeing a pharmacist in person, if you want to.

We’re proud of how we’ve grown. But we haven’t forgotten where we came from. We built this pharmacy for our patients – and our patients will always come first.

What this means for our patients

Apart from our name, nothing else is changing. You’ll use the same login details to access your account and our app. There’s no need to tell your GP, and you don’t need to update your preferred pharmacy.

Everything to do with ordering your medicine, getting it delivered, and collecting it at LloydsPharmacy will continue to work as you’d expect. We’re still the same team, delivering the best of online and community pharmacy – direct to you.

This is just the beginning

To everyone who’s been with us on our journey so far, thank you. Over the past 5 years we’ve made it easier for hundreds of thousands of people to get the medicine they need. But really, we’re just getting started.

Today, we’re looking to the future of online pharmacy. And as LloydsDirect, that future looks brighter than ever.

Half a million people already trust us with their NHS prescriptions

Easy online ordering

Free delivery or collection

Reminders to order

Learn more